APMG Organizational Behavior Management (OBM) Foundation - Including Exam
- Course Code OBM-F
- Duration 3 days
Course Delivery
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Course Delivery
This course is available in the following formats:
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Company Event
Event at company
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Public Classroom
Traditional Classroom Learning
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Virtual Learning
Learning that is virtual
Request this course in a different delivery format.
Course Overview
TopResearch has consistently identified behavior as the root cause behind so many failed change initiatives.
A study by McKinsey reveals that a staggering 70% of organizational change programs fail to meet all their objectives—and no less than 60% of those failed cases identify ‘behavior’ as the root cause.
This means there is a misalignment between organizational objectives and the behaviors exhibited by employees. Whether the focus is on productivity, quality, absenteeism, sales or safety, Organizational Behavior Management (OBM) is the approach that helps organizations unlock its inner potential.
Organizational Behavior Management (OBM) is an evidence-based approach that follows a 7-step protocol to optimize organizational performance.
Our behavior management certification combines the science of Applied Behavior Analysis (ABA) with practical guidance, including a 6-month coaching period so candidates can practice their new techniques.
Updated 30/6/2026
Course Schedule
Top-
- Delivery Format: Public Classroom
- Date: 16-18 September, 2026 | 9:00 AM to 4:30 PM
- Location: 2-Brussel Center (Koloniënstraat 11) (W. Europe Standard Time)
- Language: English
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- Delivery Format: Virtual Learning
- Date: 16-18 September, 2026 | 9:00 AM to 4:30 PM
- Location: Virtual (W. Europe Standard Time)
- Language: English
Target Audience
TopAnyone with a responsibility for improving individual and team performance, including leaders, managers, consultants and human resources professionals.
Course Objectives
Top- Learn how to influence, motivate and guide team behavior using evidence-based techniques to drive team performance and engagement.
- Gain insight into how behavior is shaped by workplace culture, environment, and reinforcement.
- Understand how to apply behavioral principles to support successful organizational change.
- Learn how to analyze and modify behaviors that affect productivity, safety, quality, or morale.
- Strengthen emotional intelligence, decision-making, and resilience in challenging situations.
Course Content
TopWhat You Will Learn
- The underpinning philosophy and principles of OBM;
- The principles that govern human behavior;
- Common pitfalls and errors in influencing the behaviors of others;
- The effective application of key OBM techniques such as behavior analysis;
- The protocol for effective interventions.
Course Prerequisites
Top- There are no formal prerequisites for attending the OBM Foundation course.
Test Certification
TopExam Format
- 40 multiple-choice questions
- 60 minutes to complete the exam
- 28 marks are required to pass (28/40) — 70%
- This is a closed-book exam
Follow on Courses
Top- OBM Practitioner
