Business Value

- Business Analysts
- Systems Analysist
- Senior / Lead Business Analysts
- Product Owners
- Product Managers
- Project Managers
- Program Managers
- Portfolio Managers
- Enterprise Architects
- Cyber Analysts

• Explain what business value is and why it is a critical factor in deciding which initiatives, projects, and solutions should be funded and prioritized
• Define business value across multiple perspectives, using industry-recognized definitions (IIBA, PMI, BSI, public sector) and adapting them to stakeholder context
• Identify and compare tangible and intangible value, understanding how benefits and costs extend beyond financial measures alone
• Assess costs and benefits over time, including financial and non-financial impacts such as time, effort, morale, reputation, and organizational capacity
• Apply common financial evaluation techniques such as Return on Investment (ROI), Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR) to support decision-making
• Evaluate value in relation to business strategy, identifying how solutions support—or conflict with—organizational priorities and strategic goals
• Analyze organizational capability and usefulness as value, determining how proposed solutions simplify or complicate work for different stakeholders
• Assess business value under uncertainty, recognizing assumptions, identifying risks, and presenting ranges of possible value outcomes rather than single-point estimates
• Identify and categorize different types of risk and understand how risk responses (avoid, mitigate, transfer, accept) influence overall business value
• Engage stakeholders effectively in value discussions, building shared understanding, buy-in, and consensus around what “value” truly means
• Apply value management practices to ensure value is not just promised in a business case but actively delivered and measured over time
• Develop practical, repeatable tools—including stakeholder questions, meeting agendas, and evaluation frameworks—that can be used immediately in real work situations

1. Foundations of Business Value

This module establishes a common understanding of what business value is and why it is central to effective decision-making.

• The importance of business value in organizations
• When and why business value should be assessed
• Definitions of business value
• How business value relates to other core business analysis concepts
• Types of business value (tangible and intangible)
• Introduction to value management

2. Assessing Costs and Benefits

Participants learn how to identify, measure, and compare value using both financial and non-financial approaches.

• Tangible and intangible values
• Applying Gilb’s Law to value measurement
• Financial costs and benefits
• Understanding and analyzing cash flows
• Return on Investment (ROI)
• Payback Period
• Net Present Value (NPV)
• Internal Rate of Return (IRR)
• Non-financial, tangible measures of value

3. Assessing Strategic Alignment

This module focuses on evaluating how proposed solutions support—or conflict with—organizational strategy.

• Understanding business strategy
• Assessing value in relation to strategic objectives
• Evaluating trade-offs when priorities compete

4. Assessing Organizational Capability

Participants explore usefulness as a form of value and how solutions impact organizational and stakeholder capabilities.

• Usefulness as value
• Usefulness from a stakeholder perspective
• The relationship between strategy and organizational capabilities
• Identifying simplifiers and complicators for stakeholders

5. Risks and Business Value

This module examines how uncertainty and risk affect value and how to incorporate risk into value assessments.

• What is risk
• The relationship between risk and value
• Types of risk
• Common risk factors
• Responding to risk (avoid, mitigate, transfer, accept)

6. Value Management

The final module brings everything together, focusing on ensuring value is realized and sustained over time.

• Definition of value management
• Building stakeholder consensus
•  Principles and practices of value management
• Steps to successful value management
• Anticipating and addressing common value-related challenges

• There are no required prerequisites for this course. The workshop is suitable for professionals with varying levels of experience who are involved in decision-making, analysis, or solution delivery.